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05.05.10 Ascent Extends Dynamics AX ERP By Mike Sachoff Ascent Media has extended Microsoft's Dynamics AX enterprise resource planning (ERP) to meet the requirements of the media and entertainment industry. Ascent's launch of the solution, called AERO, integrates and streamlines the digital supply chain from pre-production through packaging and distribution to multiple media consumption platforms and geographies. AERO provides a single for all services being performed on both physical and digital assets, enabling faster, higher quality media asset management, order management, customer service, billing and financial planning. The open architecture combined with the large pool of trained Dynamics AX systems integrators allows content creators, media distributors and service providers to rapidly and cost effectively integrate their systems to form a complete end-to-end supply chain. Accurate metrics and business intelligence can then be utilized to drive continuous process reengineering to help studios, broadcasters, and distributors bring digital content to the marketplace faster and more cost efficiently. "With this Microsoft alliance, Ascent Media can bring the scale and extensibility of a cross industry ERP system to the media and entertainment industry," said Jose Royo, CEO of Ascent Media Group. "This solution can now be utilized by companies across our industry to bring the benefits of an efficient supply chain to media and entertainment, which frees up content creators and distributors to focus on the creative elements of production and the execution of new revenue-generating strategies." About the Author: Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

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